Professional mobile app design is pretty close to engineering. It doesn’t matter if you’re developing an MVP or a particular smashing collider, it’s a long process with precise steps.
And we hope that you’ll agree with the statement above. If designing an app is meant to satisfy the end-users and the clients as well, this guideline on app UX design process is solely for you.
Let’s hop on the wagon and get going-
4 Steps of Crafting A Mobile App Design Strategy
You don’t desire to create an app just because your competitor has one, do you? Well, that’s why the process should be built on a rock-solid strategy, and you should have clear perceptions of each step of it.
To develop a mobile app development strategy, you’ve to go through these 4 steps-
The Starbucks app has the following attributes:
- 01, Step 1- Understand the business strategy.
- 02, Step 2- Enterprise mobile app strategy.
- 03, Step 3- Product strategy.
- 04, Step 4- Product management strategy.
The Basic Requirement of A Business App Strategy
Let’s assume that building the app is not a hobbyist kind of project for you, and you have some business goals surrounding it. So, understanding the overall business strategy is quite a basic step. And in case you don’t know, a mismatch between your business strategy and the mobile strategy is quite a lethal element.
So, what it takes to define the mobile business strategy? Have a look-
- Understand the market conditions, competitors, journey of the customer, etc.
- Define the mission statement of your business, the competitive advantages, objectives.
- Know your customer’s journey on mobile, the goals of the app, the purchase procedure, and the payment security.
- Do a SWOT analysis of the business, and point out the areas of success opportunities.
8 Steps of App UX Design Process
Whatever kind of app you are up to, it’s the most crucial step in the starter phase. Defining the identification of roles is the first stroke of a pencil in the whole process.
That being said, roles are not only about people only. It can be the product user, the server of the app, the device that it will be installed into, the organization the app is going to serve and literally all of the other personas that will be associated with the app.
If you’re familiar with the process of producing a movie, this term should sound familiar to you. Before calling up the actors for the ‘actual’ shooting, it’s the director’s headache to sit down and draw the scene. This visual mapping helps him to understand the sequence of actions, the favorable moments, weak spots, and so on.
When it’s up to app designing, it’s quite the same. But we’re not going to draw comics and actions. But here on, you are going to take different roles in the process and put them into place to interact with each other.
Then, you will evaluate the chance of a situation in terms of percentage, and measure it to come up with the best user experience.
This step involves the behaviors or external users visually. It will showcase the exact actions that each of the roles of the process will take.
As an example, if you think about a library management app, two of the major roles are the librarian and the library user. The user will browse through the books and borrow one, and the librarian will manage to book stack, add or remove books, etc.
Another good example can be a greeting card app- where there can be users like the congratulator and the lady who’s having a marriage ceremony of her. The behavior of the congratulator will be to log into a social media, choose a friend to congratulate, write a card and send the card to the lady. On the other hand, the lady’s activity will contain installing the greeting card app, receive the card and interact with the congratulator to tank back.
At this sphere of the process, you have to note down the interaction of each user(role) with the product. All of these stories will start with a prefix like- ‘As a user, I can…..’ and it will follow the actions that each of the users can undergo.
Once you are done with mapping out all the user stories, planning sprints becomes way easier. Along with that, you have to set the priorities of the users and their stories. The stories with the highest level of priority go into production first.
Right after user stories, you’ve to create user flows. In other words, user flows is the diagram of the user behaviors or a user’s flow activities. It’s all about geometry, where shapes and outlines will carry out certain meanings and will define a certain interaction in the diagram.
Here are a few examples of how the components of a user flow look like-
- Square- a page that might be login page, the home page, profile page, etc.
- Trapeze- a decision made by the user(selecting, deleting, filtering, typing, etc.)
- Diamond- a decision made by the computer(invalid login, account suspended).
- Round- all sort of error notifications.
- Blue arrow- a passway for the registered user.
- Red arrow- a passway for the new user.
At this level, you will have a clean and clear perception of the functions associated with each page, and the interactions of the screens. Now, it’s time to create the skeleton of the product and illustrate the structure of the app in an informal way.
In simple words, mind mapping is wireframing without the phone screens. And there are tons of online tools to help you out in this.
As you know, wireframes are the first step of the last sphere of app UX design process. It’s the skeleton of the final design that includes the screens. The overall purpose of wireframing is to assign functions to each of the screens and showcase the interaction and dependency of the screens.
Once you are done with basic wireframing, you have to discuss it with the rest of the team members and get approval from the client’s end. Once done, we’ll move towards the next and final step.
Prototyping lets you interact with the app without it being passed to the coders. There are tools like mockup.io and Invision app that can let you see the app in action as if it’s at an early stage of development.
To build up the prototype, you have to upload the wireframes or mockups into these tools and turn them into dynamic elements like scrollable lists, clickable buttons, etc.
Once your mockup is done, you can send them to the client for the final approval. It will also help to understand how the final product will actually look like.
So, that’s a wrap up for today’s discussion on the steps of the app UX design process. Hopefully, you’ve consumed all the steps with care and started to create the best version of your next work. Good luck!